German TV Ads Promote Children “as a Cherished Matter of Course”
By way of the ads, the sponsors of the campaign intended to generate a lively public debate on the country’s disastrously low birth rate, “with the ultimate objective of restoring the idea of having children as a cherished matter of course.” The creators of the campaign said they were responding to the problem of a growing anti-child sentiment Germany. “People’s desire to have children is lower in Germany than in any other EU member state,” they wrote on the campaign’s website.