Savvy marketing surrounds Prop. 8 trial

Variety: “‘This is a trial. This is not a campaign,’ Andrew Pugno, representing Protectmarriage.com, griped at a press conference . . . The visuals aren’t there, but by week’s end, it became apparent that the case would be digested in 140 character bites, as Walker has allowed Twitter in the courtroom. And backers of Prop 8 have no objection to that form of communication. On the contrary. One group, the Alliance Defense Fund, even complained that its Tweets were somehow being blocked.”