The Rhetoric of Chastity: Making Abstinence SexyChristianity Today: Evangelical abstinence campaigns have shifted their emphasis from “just say no” to sex before marriage to “just say yes”—within marriage, that is, says Christine Gardner. In Making Chastity Sexy (University of California Press), the Wheaton College communications professor examines the rhetoric of three evangelical abstinence organizations, comparing them with an abstinence campaign in sub-Saharan Africa, where HIV/AIDS is a common threat
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