GLSEN: “A Push to Curb the Casual Use of Ugly Phrases”
The [advertising] campaign, created pro bono by the New York office of Arnold Worldwide, urges an end to using derogatory language, particularly labeling anything deemed negative or unpleasant as “so gay.” That is underlined by the theme of the campaign: “When you say, ‘That’s so gay,’ do you realize what you say? Knock it off.” . . .
The campaign is on behalf of a nonprofit organization in New York called the Gay, Lesbian and Straight Education Network, or Glsen (pronounced glisten) . . .